Many municipalities in la Costera have their own fairs, some of which are historical. A festive and fair calendar deeply rooted within the Valencian territory. The Fira de Xàtiva is celebrated by the privilege of King Jaume I since 1250. It is celebrated from August 15 to 20 and is one of the most emblematic fairs in the Valencian territory.
The Porrat de Torrent d’en Fenollet is celebrated on the first Friday of March by the privilege of King Jaume I, it is a very popular pilgrimage with a traditional market where one can find all kinds of street stalls. A devotion full of curiosities, like the one carried out by young single men and women who want to find a partner or who want to keep it.
In May the Wine Show is held in Terres dels Alforins, an appointment for wine lovers that includes different activities: wine tastings, gastronomic tastings and cultural activities. Also, around wine, in the Font de la Figuera the Tasta la Font gastronomic wine fair is held, an exhibition that offers a selection of its culinary and wine-making crafts. Vallada celebrates in October the Food Festival of la Costera, where farmers, cheesemakers, bakers, cooks, brewers, butchers and artisans display the products of the region. La FIra de Setembre of Canals is celebrated with a wide variety of activities and the cultural, sports and social groups of the town join in.